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~person:"Baetge, Jörg"
~person:"Hruschka, Harald"
~subject:"Advertising effects"
~subject:"Logit model"
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Baetge, Jörg
Hruschka, Harald
Fettes, Werner
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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OR spectrum : quantitative approaches in management
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ECONIS (ZBW)
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Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
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2
A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
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3
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
4
Artificial neural net - multinomial logit model : (ANN-MNL); a semiparametric approach to analyze brand choice
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408243
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