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~person:"Baethge, Martin"
~person:"Bullinger, Hans-Jörg"
~person:"Easterby-Smith, Mark"
~subject:"Beziehungsmarketing"
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Strategien im Umbruch : neue Konzepte der Unternehmensführung
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Kundenorientierte Dienstleistungsunternehmen : intelligente Produkte und kreative Organisationsmodelle
Bullinger, Hans-Jörg
;
Brettreich-Teichmann, Werner
; …
- In:
Strategien im Umbruch : neue Konzepte der …
,
(pp. 67-82)
.
1997
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