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~person:"Baetzgen, Andreas"
~person:"Ferreira, Mateus"
~subject:"Digital media"
~subject:"Geschäftsmodell"
~subject:"Markenführung"
~subject:"Media economics"
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Baetzgen, Andreas
Ferreira, Mateus
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International journal on media management : JMM
1
JMM : the international journal on media management
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ECONIS (ZBW)
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The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas
;
Tropp, Jörg
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
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