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Bag, Sudin
Ryzin, Garrett J. van
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Journal of promotion management : innovations in planning and applied research
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How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Rana, Sudhir
;
Bag, Sudin
;
Ghosal, Indrajit
;
Prasad, Bikram
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1168-1197
Persistent link: https://www.econbiz.de/10014369758
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