//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bagdare, Shilpa"
~person:"Roy, Subhadip"
~subject:"Age congruency"
~subject:"Designation of origin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Age congruency
Designation of origin
Celebrity endorsement
16
Celebrity-Werbung
15
Advertising effects
14
Werbewirkung
14
India
11
Indien
10
Consumer behaviour
6
Brand image
5
Konsumentenverhalten
5
Markenimage
5
Celebrity endorsements
4
Advertising
3
Brand
3
Markenartikel
3
experimental design
3
Athletes
2
Brand management
2
Credibility
2
Experimental design
2
Frauen
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Markenführung
2
Sportler
2
Werbung
2
Women
2
celebrity endorsements
2
Artists
1
Brand familiarity
1
Celebrities
1
Conceptual model
1
Consumers' personality traits
1
Customer integration
1
Destination advertising
1
Destination management
1
Destination marketing
1
Destinationsmanagement
1
Ehe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bagdare, Shilpa
Roy, Subhadip
Biswas, Abhijit
2
Guha, Abhijit
2
Borisavljević, Katarina
1
Grewal, Dhruv
1
Marković, Ivana
1
Radosavljević, Gordana
1
more ...
less ...
Published in...
All
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->