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~person:"Bagdare, Shilpa"
~person:"Roy, Subhadip"
~subject:"Designation of origin"
~subject:"Sportler"
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Search: subject_exact:"Celebrity endorsement"
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Designation of origin
Sportler
Celebrity endorsement
16
Celebrity-Werbung
15
Advertising effects
14
Werbewirkung
14
India
11
Indien
10
Consumer behaviour
6
Brand image
5
Konsumentenverhalten
5
Markenimage
5
Celebrity endorsements
4
Advertising
3
Brand
3
Markenartikel
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experimental design
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Athletes
2
Brand management
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Credibility
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Experimental design
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Frauen
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Glaubwürdigkeit
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Herkunftsbezeichnung
2
Markenführung
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Werbung
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Women
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celebrity endorsements
2
Age congruency
1
Artists
1
Brand familiarity
1
Celebrities
1
Conceptual model
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Consumers' personality traits
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Customer integration
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Destination advertising
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Destination marketing
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Bagdare, Shilpa
Roy, Subhadip
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Schaaf, Daniela
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Kim, Taehee
2
Koo, Jakeun
2
Lear, Karen E.
2
Liu, Matthew Tingchi
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Runyan, Rodney C.
2
Sato, Shintaro
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
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Becker, Carsten
1
Behnoosh, Shima
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Belch, George E.
1
Belch, Michael A.
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Biswas, Abhijit
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Asia-Pacific journal of business administration
1
International journal of sports marketing & sponsorship
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
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