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~person:"Baghi, Ilaria"
~person:"Gabrielli, Veronica"
~subject:"Brand"
~subject:"Markenartikel"
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Baghi, Ilaria
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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