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~person:"Bagozzi, Richard P."
~person:"Bronnenberg, Bart J."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
~type_genre:"Reprint"
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Bagozzi, Richard P.
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Brand management ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
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2010
Persistent link: https://www.econbiz.de/10003924377
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
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2010
Persistent link: https://www.econbiz.de/10003924379
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Consumers relationship theory in consumer research
Fournier, Susan
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2009
Persistent link: https://www.econbiz.de/10003784609
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