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~person:"Bagozzi, Richard P."
~person:"Bronnenberg, Bart J."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
~type_genre:"Thesis"
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A consumer-brand relationship framework for strategic brand management
Fournier, Susan
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1994
Persistent link: https://www.econbiz.de/10003463944
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