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~person:"Bagozzi, Richard P."
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
99
Markenführung
41
Emotion
36
Social Web
28
Social web
28
Beziehungsmarketing
24
Relationship marketing
24
Brand image
23
Markenimage
23
Advertising
20
Werbung
20
Brand
19
Markenartikel
19
Marketing management
18
Marketingmanagement
18
Theory
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Online-Marketing
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Theorie
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Luxury goods
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Virales Marketing
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English
135
German
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Author
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Bagozzi, Richard P.
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
152
Cheng, T. C. E.
126
Han, Heesup
118
Gunasekaran, Angappa
108
Sarkis, Joseph
105
Esch, Franz-Rudolf
104
Ivanov, Dmitry
104
Dwivedi, Yogesh Kumar
102
Govindan, Kannan
102
Mattila, Anna S.
101
Kraus, Sascha
93
Gierl, Heribert
83
Vrontis, Demetris
83
Lusk, Jayson L.
81
Phau, Ian
81
Khare, Arpita
78
Kumar, Vikas
77
Seuring, Stefan
77
Belk, Russell W.
76
Paul, Justin
75
Loureiro, Sandra Maria Correia
74
Herrmann, Andreas
72
Wagner, Stephan M.
72
Grewal, Dhruv
71
Melewar, T. C.
71
Chen, Jing
67
Pelsmacker, Patrick de
67
Septianto, Felix
67
Nayga, Rodolfo M.
65
Zhao, Xiande
64
Dolgui, Alexandre
62
Baumgarth, Carsten
59
Jang, Soocheong
59
Kumar, Anil
59
Laroche, Michel
59
Thurasamy Ramayah
59
Wiedmann, Klaus-Peter
59
Bang, Nguyen
58
Chan, Felix Tung Sun
58
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Psychology & marketing
12
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of wine business research : IJWBR
5
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Handbook of brand relationships
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of financial services marketing : JFSM
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of strategic marketing
2
Marketing : journal of research and management
2
Advances in corporate branding
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
California management review
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Italian journal of marketing : ITJM
1
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ECONIS (ZBW)
136
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1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
3
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
6
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
7
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
10
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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