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~person:"Bagozzi, Richard P."
~person:"Kim, Jungkeun"
~person:"Thaichon, Park"
~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
India
Konsumentenverhalten
Risikoaversion
Service quality
Consumer behaviour
139
Brand management
20
Markenführung
20
Emotion
19
Coronavirus
18
Advertising
17
Beziehungsmarketing
16
Markenimage
16
Relationship marketing
16
Werbung
16
Decision
14
Entscheidung
14
Advertising effects
13
Werbewirkung
13
COVID-19
12
Experiment
12
Luxury goods
11
Luxusgüter
11
Holiday behaviour
10
Urlaubsverhalten
10
Brand
9
Cognition
8
Ethics
8
Ethik
8
Kognition
8
Markenartikel
8
Customer satisfaction
7
Kundenzufriedenheit
7
Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Social Web
7
Social status
7
Social web
7
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7
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6
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Article
138
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Article
Fallstudie
Marktinformation
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138
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138
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Bagozzi, Richard P.
Kim, Jungkeun
Thaichon, Park
Zhao, Yi
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
41
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rana, Nripendra P.
35
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Journal of retailing and consumer services
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Psychology & marketing
10
Journal of business research : JBR
7
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of the Academy of Marketing Science
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Marketing intelligence & planning
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing
2
Journal of service research
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
Services marketing quarterly
2
AMS review : official publication of the Academy of Marketing Science
1
British journal of management
1
Cogent business & management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of destination marketing & management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
138
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1
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
2
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
3
Why do experiments fail? : six practical suggestions for successful online experiments
Kim, Jungkeun
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1835-1844
Persistent link: https://www.econbiz.de/10015056419
Saved in:
4
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
5
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
8
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
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