Aziz, Saira; Bahadur, Waseem; Zulfiqar, Salman; Sarwar, … - In: Cogent Business & Management 5 (2018)
The purpose of this study is twofold: First, it examines the impact of emotional states and shopping evaluations on customers’ store choice intentions before entering the store; second, what atmospheric factors and shopping value evaluations affect customers’ emotions after entering the...