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~person:"Bahrami, Kourosh"
~person:"Großmann, Tina"
~subject:"Konsumgut"
~type_genre:"Hochschulschrift"
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Die Wirkung von Imply-Benefit-Attributen im Bereich häufig gekaufter Konsumgüter
Großmann, Tina
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2008
Persistent link: https://www.econbiz.de/10003672764
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