Ting, Chuo Yew; Ismail, Mazlan Bin; Ting, Hiram; Bahri, … - In: International Journal of Pharmaceutical and Healthcare … 13 (2019) 3, pp. 387-402
Purpose: Despite the extant literature on purchasing behaviour, little is known about why and how consumers purchase and use pharmaceutical products in Malaysia. This paper aims to develop a holistic model that articulates the factors underlying pharmaceutical product purchase and use and their...