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~person:"Bai, Huifeng"
~subject:"Luxusgüter"
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Luxusgüter
Fashion
4
International market entry
4
Internationaler Markteintritt
4
Luxury goods
4
Mode
4
Textile distribution
4
Textilhandel
4
China
3
International retailing
3
Brand management
2
Consumer behaviour
2
Einzelhandel
2
Foreign market entry strategy
2
Konsumentenverhalten
2
Luxury fashion retailing
2
Mainland China
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Post-entry expansion strategy
2
Retail trade
2
Transnational corporation
2
Auslandsinvestition
1
Betriebliche Wertschöpfung
1
Competitive advantage
1
Competitive advantages
1
Distribution channel
1
Emerging economies
1
Emerging market multinationals
1
Foreign investment
1
Localisation
1
Luxury fashion
1
Luxury fashion brands
1
Luxury fashion marketing
1
Motives
1
Multiple channel strategies
1
Parenting advantages
1
Post-entry expansion
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Bai, Huifeng
Ko, Eunju
12
Ozuem, Wilson
9
Choi, Tsan-Ming
8
Henninger, Claudia E.
7
Jain, Sheetal
7
Shen, Bin
6
Blazquez Cano, Marta
5
Moore, Christopher M.
5
Ryding, Daniella
5
Amatulli, Cesare
4
Azemi, Yllka
4
Karaosman, Hakan
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Mishra, Sita
4
Moore, Christopher
4
Perry, Patsy
4
Phau, Ian
4
Ranfagni, Silvia
4
Seo, Yuri
4
Cedrola, Elena
3
Cervellon, Marie-Cécile
3
Das, Manish
3
Faraoni, Monica
3
Guercini, Simone
3
Massi, Marta
3
Prandelli, Emanuela
3
Song, Sanga
3
Turrini, Alex
3
Al-Mutawa, Fajer Saleh
2
Arrigo, Elisa
2
Bandinelli, Romeo
2
Bang, Nguyen
2
Berg, Maxine
2
Bertelli, Patrizio
2
Brun, Alessandro
2
Cao, Dongmei
2
Castelli, Cecilia
2
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International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
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All
ECONIS (ZBW)
4
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1
Parenting advantages of emerging market multinationals (EMNCs) in luxury
fashion
retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
2
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury
fashion
market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
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