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~person:"Bai, Huifeng"
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Search: subject_exact:"Fashion retailers"
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Fashion
4
International market entry
4
Internationaler Markteintritt
4
Luxury goods
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Luxusgüter
4
Mode
4
Textile distribution
4
Textilhandel
4
China
3
Brand management
2
Consumer behaviour
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Einzelhandel
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International retailing
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Markenführung
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Retail trade
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Transnational corporation
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Auslandsinvestition
1
Betriebliche Wertschöpfung
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Competitive advantage
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Competitive advantages
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Distribution channel
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Emerging economies
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Emerging market multinationals
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Foreign investment
1
Foreign market entry strategy
1
Localisation
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Luxury fashion
1
Luxury fashion brands
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Luxury fashion marketing
1
Luxury fashion retailing
1
Mainland China
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Motives
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Multiple channel strategies
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Parenting advantages
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Bai, Huifeng
Choi, Tsan-Ming
23
Henninger, Claudia E.
14
Ryding, Daniella
10
Swoboda, Bernhard
10
McColl, Julie
9
Ahlert, Dieter
7
Goworek, Helen
7
Moore, Christopher M.
7
Vignali, Gianpaolo
7
Ko, Eunju
6
Shen, Bin
6
Alevizou, Panayiota J.
5
Arrigo, Elisa
5
Barnes, Liz
5
Chan, Hau Ling
5
Ebner, Robert
5
Große-Bölting, Kristin
5
Guercini, Simone
5
Jin, Byoungho
5
Madhani, Pankaj M.
5
Moore, Christopher
5
Perry, Patsy
5
Aparicio, Diego
4
Berner, Eike
4
Birg, Laura
4
Blazquez Cano, Marta
4
Bug, Peter
4
Carey, Robin
4
Chow, Pui-Sze
4
Dabija, Dan Cristian
4
Foscht, Thomas
4
Islam, Muhammad Azizul
4
Janz, Markus
4
Janz, Oliver
4
Kim, Minjeong
4
Liu, Shuk-ching
4
Martínez-de-Albéniz, Victor
4
McCormick, Helen
4
Runfola, Andrea
4
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International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
2
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
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