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~person:"Bailey, Ainsworth Anthony"
~person:"Mangold, Sabrina"
~person:"Tafesse, Wondwesen"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Social Web
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Virales Marketing
5
Instagram
2
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2
Online-Marketing
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Analysis of variance
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Attitudes
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Brand image
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Consumer engagement
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Customer integration
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Digitale Plattform
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Einzelhandelspreis
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Influencer marketing
1
Influencer strategy
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Instagram influencers
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Kaufentscheidung
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Lateinamerika
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Markenimage
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Bailey, Ainsworth Anthony
Mangold, Sabrina
Tafesse, Wondwesen
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
3
Abbasi, Amir Zaib
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Akram, Umair
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Bambauer-Sachse, Silke
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Journal of retailing and consumer services
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1
Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
2
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
3
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
Saved in:
4
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
5
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
Saved in:
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