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~person:"Baker, Michael J."
~subject:"Marketing management"
~subject:"New product development"
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Marketing management
New product development
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Baker, Michael J.
Sosa, Manuel
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Chan, Tian Heong
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Leifer, Larry
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Mihm, Jürgen
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Mital, Anil
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Dahl, Darren W.
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Dell'Era, Claudio
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Lin, Jun
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Meinel, Christoph
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Niedderer, Kristina
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Swan, K. Scott
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Ulrich, Karl T.
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Wiedmann, Klaus-Peter
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Wrigley, Cara
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Arora, Aniket
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Baier, Daniel
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Beckman, Sara L.
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Bernarda, Greg
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Bettels, Jannick
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Borsato, Milton
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Chandon, Pierre
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Chattopadhyay, Amitava
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Desai, Anoop
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Di Maria, Eleonora
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Eckert, Claudia
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Foscht, Thomas
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Gokpinar, Bilal
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Green, Paul E.
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Hopp, Wallace J.
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Hvam, Lars
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Marketing new industrial products
Baker, Michael J.
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1975
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