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~person:"Baker, Michael John"
~person:"Morgan, Neil A."
~person:"Reinecke, Sven"
~person:"Shultz, Clifford J."
~type_genre:"Article in journal"
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Marketing
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Baker, Michael John
Morgan, Neil A.
Reinecke, Sven
Shultz, Clifford J.
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
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11
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10
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9
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9
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9
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Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Australasian marketing journal
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CFO aktuell : Zeitschrift für Finance & Controlling
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Kostenrechnungs-Praxis : krp ; Zeitschrift für Controlling, Accounting & System-Anwendungen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategic management journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
36
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1
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
2
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
3
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
5
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
6
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
7
Künstliche Intelligenz im Marketing : Möglichkeiten und Herausforderungen
Volkmar, Gioia
;
Reinecke, Sven
;
Fischer, Peter Mathias
- In:
Die Unternehmung : Swiss journal of business research …
75
(
2021
)
3
,
pp. 359-375
Persistent link: https://www.econbiz.de/10012650057
Saved in:
8
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
9
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
10
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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