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~person:"Baker, Michael John"
~person:"Reinecke, Sven"
~person:"Shultz, Clifford J."
~subject:"Theorie"
~type_genre:"Article in journal"
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Journal of customer behaviour
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
2
Special issue: Marketing in adversity
Baker, Michael John
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003870035
Saved in:
3
Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
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