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~person:"Baker, Ted"
~person:"McAuley, Andrew"
~subject:"Parents"
~subject:"Spielwarenbranche"
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Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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Resources in play : bricolage in the Toy Store(y)
Baker, Ted
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 694-711
Persistent link: https://www.econbiz.de/10003492978
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