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~person:"Baker, William E."
~person:"Olsen, Lars Erling"
~subject:"Brand management"
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Search: "European journal of marketing : EJM"
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Brand management
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Baker, William E.
Olsen, Lars Erling
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European journal of marketing : EJM
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ECONIS (ZBW)
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Brand alliances : the role of brand concept consistency
Langseng, Evan Johan
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10009661675
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2
The attitudinal respose to alternative brand growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
3
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
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