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~person:"Bakshi, Madhupa"
~subject:"Consumer behaviour"
~subject:"Geschichte"
~subject:"Öffentliche Meinung"
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Consumer behaviour
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Bakshi, Madhupa
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Journal of media business studies
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Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
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