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~person:"Balabanis, George"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Transnational corporation
Brand image
2
Brand management
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Consumer behaviour
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Designation of origin
2
Herkunftsbezeichnung
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Markenführung
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Markenimage
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Ursprungsregeln
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Brand
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Consumer ethnocentrism
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Internationales Marketing
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Markenartikel
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Multinationales Unternehmen
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cosmopolitanism
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Balabanis, George
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
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Hong, Sung-tai
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Phau, Ian
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Vescovi, Tiziano
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Ahmed, Sadrudin A.
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Astous, Alain d'
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Zolfagharian, Mohammadali
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International marketing review
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ECONIS (ZBW)
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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