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Limited
Edition
Products: When and When Not to Offer Them
Balachander, Subramanian
;
Stock, Axel
- In:
Marketing Science
28
(
2009
)
2
,
pp. 336-355
Many brands today introduce limited
edition
(LE) products as part of their product line. However, little is known about …
Persistent link: https://www.econbiz.de/10008787758
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