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~person:"Balaji, M. S."
~person:"Du, Qianzhou"
~subject:"Internet marketing"
~subject:"Personalization"
~subject:"Social media analytics"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Personalization
Social media analytics
Viral marketing
14
Virales Marketing
14
Consumer behaviour
10
Konsumentenverhalten
10
Online-Marketing
8
Customer satisfaction
5
Kundenzufriedenheit
5
Social Web
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Dienstleistungsqualität
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Online retailing
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Online-Handel
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4
Service quality
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Beschwerdemanagement
3
Beziehungsmarketing
3
Complaint management
3
Hotel industry
3
Hotellerie
3
Online reviews
3
Relationship marketing
3
Word-of-mouth
3
Data Mining
2
Data mining
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Experiment
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Negative word-of-mouth
2
Personalisierung
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Advertising effects
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Arbeitszufriedenheit
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Balaji, M. S.
Du, Qianzhou
Law, Chun Hung Roberts
12
Duan, Wenjing
9
Bigné Alcañiz, J. Enrique
8
Mariani, Marcello M.
8
Okumus, Fevzi
8
Fan, Weiguo
7
Filieri, Raffaele
7
Kim, Jong Min
7
Law, Rob
7
Liu, Yong
7
Moro, Sérgio
7
Rita, Paulo
7
Sparks, Beverley
7
Xie, Karen L.
7
Bilgihan, Anil
6
Dwivedi, Yogesh Kumar
6
Gu, Bin
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Ye, Qiang
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Flavián Blanco, Carlos
5
Guerreiro, João Pedro Silva Martins
5
Hager, Anselm
5
Kwok, Linchi
5
Liang, Sai
5
Phua, Joe
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Ruiz Mafe, Carla
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of retailing and consumer services
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
9
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1
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
2
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
3
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
4
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
5
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
6
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
7
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
8
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
Saved in:
9
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
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