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~person:"Balaji, M. S."
~subject:"Airline industry"
~subject:"Brand betrayal"
~type_genre:"Article in journal"
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Airline industry
Brand betrayal
Customer satisfaction
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Kundenzufriedenheit
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Balaji, M. S.
Messner, Wolfgang
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Journal of business research : JBR
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ECONIS (ZBW)
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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
2
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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