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~person:"Balaji, M. S."
~subject:"Arbeitsverhalten"
~subject:"Brand recovery"
~type_genre:"Article in journal"
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Arbeitsverhalten
Brand recovery
Customer satisfaction
16
Kundenzufriedenheit
16
Dienstleistungsqualität
13
Service quality
13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
11
Relationship marketing
11
Beschwerdemanagement
5
Complaint management
5
Service failure
5
Viral marketing
5
Virales Marketing
5
Arbeitszufriedenheit
3
Interaction quality
3
Job satisfaction
3
Lieferantenmanagement
3
Satisfaction
3
Supplier relationship management
3
Brand image
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Brand management
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Confidence
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Customer orientation
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Markenimage
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Perceived justice
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Quality management
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Qualitätsmanagement
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Vertrauen
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Word-of-mouth
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trust
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Airline
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Airline industry
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Arbeitsleistung
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Brand
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Brand betrayal
1
Brand disappointment
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Balaji, M. S.
Gong, Taeshik
6
Ahmed Hassaan Mohammed Ali
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Song, Jing
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Journal of business research : JBR
1
Journal of strategic marketing
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ECONIS (ZBW)
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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
2
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
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