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~person:"Balaji, M. S."
~subject:"Brand management"
~subject:"Vertrauen"
~type_genre:"Article in journal"
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Brand management
Vertrauen
Customer satisfaction
16
Kundenzufriedenheit
16
Dienstleistungsqualität
13
Service quality
13
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
11
Relationship marketing
11
Beschwerdemanagement
5
Complaint management
5
Service failure
5
Viral marketing
5
Virales Marketing
5
Arbeitszufriedenheit
3
Interaction quality
3
Job satisfaction
3
Lieferantenmanagement
3
Satisfaction
3
Supplier relationship management
3
Brand image
2
Confidence
2
Customer orientation
2
Markenführung
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Markenimage
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Perceived justice
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Quality management
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Qualitätsmanagement
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Word-of-mouth
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trust
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Airline
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Airline industry
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Arbeitsleistung
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Arbeitsverhalten
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Brand
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Brand betrayal
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Balaji, M. S.
Svensson, Göran
17
Han, Heesup
13
Khan, Imran
8
Loureiro, Sandra Maria Correia
8
Mysen, Tore
8
Rather, Raouf Ahmad
7
Lee, Choong-Ki
6
So, Kevin Kam Fung
6
Bilgihan, Anil
5
Fatma, Mobin
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kim, Jinkyung Jenny
5
Roberts-Lombard, Mornay
5
Shamim, Amjad
5
Song, Hak-jun
5
Thurasamy Ramayah
5
Wong, IpKin Anthony
5
Anisimova, Tatiana
4
Bang, Nguyen
4
Casidy, Riza
4
Chua, Bee-Lia
4
Chung, Namho
4
Dwivedi, Abhishek
4
Gil Saura, Irene
4
Hansen, Torben
4
Haverila, Kai
4
Hyun, Sunghyup Sean
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Jacob, Jayanth
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Japutra, Arnold
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King, Ceridwyn
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Leckie, Civilai
4
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Louis, Didier
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McLaughlin, Caitlin
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Mostert, Pierre
4
Nimako, Simon Gyasi
4
Rahman, Zillur
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Journal of business research : JBR
2
Journal of internet commerce
1
Journal of strategic marketing
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ECONIS (ZBW)
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Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
2
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
3
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
4
Managing customer citizenship behavior : a relationship perspective
Balaji, M. S.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 222-239
Persistent link: https://www.econbiz.de/10010384772
Saved in:
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