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~person:"Balasubramanian, Siva Kumar"
~subject:"Brand image"
~subject:"Brand"
~subject:"SEM (structural equation modeling)"
~subject:"Werbung"
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Brand image
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Balasubramanian, Siva Kumar
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Verhellen, Yann
5
Schramm, Holger
4
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International journal of advertising : the review of marketing communications
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The journal of product & brand management
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ECONIS (ZBW)
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Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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