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~person:"Balasubramanian, Sridhar"
~person:"Evans, James R."
~subject:"Management-Informationssystem"
~subject:"Marketing management"
~type_genre:"Lehrbuch"
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Principles of marketing
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
-
2024
-
Nineteenth edition, global edition
principles of marketing within an innovative customer-value framework, providing you with the
knowledge
and resources to create …
Persistent link: https://www.econbiz.de/10013532033
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Business analytics : methods, models, and decisions
Evans, James R.
-
2013
-
Internat. ed.
Persistent link: https://www.econbiz.de/10009516644
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