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~person:"Balcer, Krzysztof"
~person:"Szulc, Wanda"
~person:"Wagner, Udo"
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Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
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