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~person:"Baldus, Brian J."
~subject:"Consumer behaviour"
~subject:"Innovation management"
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Baldus, Brian J.
Calantone, Roger J.
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Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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