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~person:"Ballantyne, David"
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Search: subject:"service-dominant (S-D) logic"
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Ballantyne, David
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin
;
Ballantyne, David
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
Saved in:
2
Reexamining the place of servicescape in marketing: a service-dominant logic perspective
Nilsson, Elin
;
Ballantyne, David
- In:
Journal of Services Marketing
28
(
2014
)
5
,
pp. 374-379
in the light of insights from the
service-dominant
(
S-D
)
logic
. Findings – First, we explain how servicescape adds …
Persistent link: https://www.econbiz.de/10014905817
Saved in:
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