//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ballouli, Khalid"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bildschirmspiel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Deutschland
Advertising effects
1
Brand image
1
Brand management
1
Computerspiel
1
Consumer behaviour
1
Football
1
Fußball
1
Game theory
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Spieltheorie
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
Video game
1
Werbewirkung
1
Werbung
1
advertising
1
branding
1
experimental design
1
gaming
1
sport video games
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ballouli, Khalid
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Amann, Rolf
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Auty, Susan
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
Bellur, Saraswathi
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->