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~person:"Balmer, John M T"
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Balmer, John M T
Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
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13
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10
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7
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California management review : CMR
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BRANDING AND IDENTITY - Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
Balmer, John M T
- In:
California management review : CMR
54
(
2012
)
3
,
pp. 6-34
Persistent link: https://www.econbiz.de/10009976245
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2
Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011)...
Balmer, John M T
- In:
The journal of brand management : an international journal
18
(
2011
)
8
,
pp. 517-545
Persistent link: https://www.econbiz.de/10009138276
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3
Corporate brand identification and corporate brand management: How top business schools do it
Balmer, John M T
;
Liao, Mei-Na
;
Wang, Wei-Yue
- In:
Journal of general management
35
(
2010
)
4
,
pp. 77-103
Persistent link: https://www.econbiz.de/10008440259
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