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~person:"Balmer, John M. T."
~person:"Berko, Phil"
~source:"econis"
~source:"econstor"
~subject:"Großbritannien"
~subject:"Spieltheorie"
~subject:"United States"
~type:"article"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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2
Burgerville, sustainability and sourcing in a QSR supply chain
Brown, Darrell
;
Berko, Phil
;
Dedrick, Patrick
; …
- In:
Case studies in sustainability management
,
(pp. 192-226)
.
2014
Persistent link: https://www.econbiz.de/10010378656
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