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~person:"Balmer, John M. T."
~person:"Blömbeck, Anna"
~person:"Hirsch, Peter B."
~subject:"Kulturgüter"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Corporate reputation"
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Kulturgüter
Corporate reputation
32
Firmenimage
32
Brand architecture
18
Markenarchitektur
18
Brand management
17
Markenführung
17
Corporate culture
16
Unternehmenskultur
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Marketing management
11
Marketingmanagement
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Public relations
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Öffentlichkeitsarbeit
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Reputation
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China
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Corporate Social Responsibility
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Corporate heritage
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Corporate identity
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Corporate social responsibility
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Cultural heritage
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Schweden
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Sweden
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corporate marketing
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Corporate branding
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Corporate heritage identity
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Reputation risk
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Risikomanagement
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Wirtschaftshochschule
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Brand image
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Case study
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Corporate brand
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Corporate communications
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Aufsatz in Zeitschrift
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Balmer, John M. T.
Blömbeck, Anna
Hirsch, Peter B.
Rindell, Anne
3
Chen, Weifeng
2
Santos, Fernando Pinto
2
Bargenda, Angela
1
Brunninge, Olof
1
Burghausen, Mario
1
Castellani, Paola
1
Cuomo, Maria Teresa
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Davies, Iain
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Gupta, Suraksha
1
Hartmann, Benjamin Julien
1
Huete Alcocer, Nuria
1
Katsikeas, Constantine S.
1
Lee, Zoe
1
Lima, Ana Pinto de
1
López Ruiz, Víctor Raúl
1
Rossato, Chiara
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Scandelius, Christina
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Corporate communications : an international journal
1
European journal of marketing : EJM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
2
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
4
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
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