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~person:"Balmer, John M. T."
~person:"Bridson, Kerrie"
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Case study"
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Balmer, John M. T.
Bridson, Kerrie
Malhotra, Naresh K.
Esch, Franz-Rudolf
13
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6
Melewar, T. C.
6
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ECONIS (ZBW)
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1
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
2
Contemporary perspectives on corporate
marketing
: contemplating corporate branding,
marketing
and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
3
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
4
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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