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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~person:"Pollock, Timothy G."
~subject:"China"
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Search: subject_exact:"Corporate reputation"
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China
Corporate reputation
62
Firmenimage
62
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
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14
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
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7
United States
7
Strategisches Management
6
Börsengang
5
Corporate heritage
5
Corporate identity
5
Initial public offering
5
Marketing
5
Strategic management
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
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Measurement
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Messung
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Reputation
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Schweden
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Sweden
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Theorie
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Theory
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corporate marketing
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Corporate branding
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Economic crime
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Balmer, John M. T.
Gardberg, Naomi A.
Pollock, Timothy G.
Bai, Jie
5
Gazze, Ludovica
5
Wang, Yukun
5
Chen, Weifeng
3
He, Xinming
3
Zhou, Xiaolan
3
Abeysekera, Indra
2
Chen, Xiaohong
2
Du, Yunzhou
2
Everling, Oliver
2
Gorostidi-Martinez, Haritz
2
Li, Lingfang (Ivy)
2
Lin, Zhibin
2
Lu, Yingjun
2
Schwaiger, Manfred
2
Swanson, Scott R.
2
Tadelis, Steven
2
Taube, Markus
2
Wang, Lafang
2
Xu, Weimin
2
Yu, Jing
2
Zhang, Yang
2
Zhang, Zhe
2
Zhao, Xiaokang
2
Ali, Ashiq
1
Bader, Benjamin
1
Bang, Nguyen
1
Battaglia, Loretta
1
Bouri, Elie
1
Bruna, Maria Giuseppina
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CAI, Xiaofei
1
Cedrola, Elena
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Chang, Tung-lung Steven
1
Chang, Ya Ping
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Chen, Cheng-Hao Steve
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Chen, Fanglin
1
Chen, Zhongfei
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Chen, Zhongwei W.
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European journal of marketing : EJM
1
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
3
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
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