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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~person:"Pollock, Timothy G."
~subject:"Corporate heritage"
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Search: subject_exact:"Corporate reputation"
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Corporate heritage
Corporate reputation
62
Firmenimage
62
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Brand architecture
24
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24
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Balmer, John M. T.
Gardberg, Naomi A.
Pollock, Timothy G.
Burghausen, Mario
3
Chen, Weifeng
2
Rindell, Anne
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Balmern, John M. T.
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Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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1
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
Foundations of corporate heritage
,
(pp. 214-243)
.
2017
Persistent link: https://www.econbiz.de/10011656853
Saved in:
2
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
4
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
5
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
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