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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Brand architecture"
~subject:"Marketing management"
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Search: subject_exact:"Corporate reputation"
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Brand architecture
Marketing management
Corporate reputation
47
Firmenimage
47
Corporate culture
26
Unternehmenskultur
26
Markenarchitektur
24
Brand management
23
Markenführung
23
Marketingmanagement
14
Public relations
12
Öffentlichkeitsarbeit
12
Corporate heritage
5
Corporate identity
5
Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Cultural heritage
4
Kulturgüter
4
Schweden
4
Strategic management
4
Strategisches Management
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Economics department
3
Measurement
3
Messung
3
Monarchie
3
Monarchy
3
Reputation
3
USA
3
United States
3
Wirtschaftshochschule
3
Brand
2
Brand image
2
Case study
2
Corporate brand
2
Corporate communications
2
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9
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1
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Article
22
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6
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Article in journal
19
Aufsatz in Zeitschrift
19
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3
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3
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3
Sammelwerk
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1
Case study
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Conference paper
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English
28
Author
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Balmer, John M. T.
Gardberg, Naomi A.
Melewar, T. C.
15
Podnar, Klement
8
Balmer, John M.T.
7
Bang, Nguyen
6
Foroudi, Pantea
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Otubanjo, Olutayo
5
Sharifah Faridah Syed Alwi
5
Abratt, Russell
4
Chen, Weifeng
4
Keller, Kevin Lane
4
Rindell, Anne
4
Urde, Mats
4
Wiedmann, Klaus-Peter
4
Dennis, Charles
3
Foroudi, Mohammad Mahdi
3
Hatch, Mary Jo
3
Kleyn, Nicola
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Singh, Jaywant
3
Vrontis, Demetris
3
Aaker, David A.
2
Anisimova, Tatiana
2
Aspara, Jaakko
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Cornelius, Britta Elisabeth
2
Crisafulli, Benedetta
2
De Roeck, Kenneth
2
Dowling, Grahame R.
2
Epie, Chantal
2
Gegner, Martin
2
Ghosh, Lopamudra
2
Glanfield, Keith
2
Glogger, Anton
2
Gupta, Suraksha
2
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European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Corporate communications : an international journal
3
Journal of business research : JBR
3
Brand culture
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Foundations of corporate heritage
1
International studies of management and organization
1
Journal of marketing management : MM
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
28
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
6
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
7
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
8
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
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