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~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Corporate reputation"
~type_genre:"Sammelwerk"
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Corporate reputation
Firmenimage
4
Corporate culture
3
Unternehmenskultur
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Marketing management
2
Marketingmanagement
2
Public relations
2
Öffentlichkeitsarbeit
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Sammelwerk
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Balmer, John M. T.
Gardberg, Naomi A.
Melewar, T. C.
8
Tomczak, Torsten
4
Barnett, Michael L.
3
Meffert, Heribert
3
Bang, Nguyen
2
Goodman, Michael B.
2
Helm, Sabrina
2
Kaiser, Thomas
2
Kinter, Achim
2
Korflesch, Harald F. O. von
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Navare, Jyoti
2
Podnar, Klement
2
Pollock, Timothy G.
2
Schaarschmidt, Mario
2
Schmidt, Holger J.
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Sharifah Faridah Syed Alwi
2
Thießen, Ansgar
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Trost, Armin
2
Walsh, Gianfranco
2
Adamus-Matuszyńska, Anna
1
Akca, Naciye
1
Argandoña, Antonio
1
Ashenfelter, Orley
1
Auer, Michael
1
Babin, Barry J.
1
Backhaus, Klaus
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Beach, Lee Roy
1
Beyrow, Matthias
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Binz Astrachan, Claudia
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Bittlingmaier, Torsten
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Burke, Ronald J.
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Burmann, Christoph
1
Choirat, Christine
1
Chun, Rosa
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Cooper, Cary
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Dell'Atti, Stefano
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Corporate communications : an international journal
1
Research in global strategic management : a research annual
1
Routledge interpretive marketing research
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ECONIS (ZBW)
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Global aspects of reputation and strategic management
Deephouse, David L.
(
ed.
);
Gardberg, Naomi A.
(
ed.
); …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012109015
Saved in:
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009782202
Saved in:
3
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
4
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
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