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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Otubanjo, Olutayo"
~subject:"Corporate identity"
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Corporate identity
Corporate reputation
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Firmenimage
51
Brand architecture
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27
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27
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Unternehmenskultur
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Balmer, John M. T.
Gatzert, Nadine
Otubanjo, Olutayo
Melewar, T. C.
5
Balmer, John M.T.
3
Balmern, John M. T.
2
Burghausen, Mario
2
Devereux, Luke
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Podnar, Klement
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Abdullah, Zulhamri
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Anwar, Syed T.
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Corporate communications : an international journal
3
European journal of marketing : EJM
1
Journal of management research
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ECONIS (ZBW)
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1
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
4
Corporate identity : identifying dominant elements in CI models
Iyamabo, Jeremiah
;
Owolawi, Seyi
;
Otubanjo, Olutayo
; …
- In:
Journal of management research
5
(
2013
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10009769703
Saved in:
5
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
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