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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Walsh, Gianfranco"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
40
Firmenimage
40
Brand architecture
17
Markenarchitektur
17
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16
Unternehmenskultur
16
Brand management
14
Markenführung
14
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12
Marketingmanagement
12
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8
Öffentlichkeitsarbeit
8
Reputation
7
Risikomanagement
5
Risk management
5
Beziehungsmarketing
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Case study
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Corporate brand
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Balmer, John M. T.
Gatzert, Nadine
Walsh, Gianfranco
Melewar, T. C.
41
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
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Pollock, Timothy G.
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Pérez, Andrea
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Wiedmann, Klaus-Peter
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Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
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Newburry, William
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
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Gardberg, Naomi A.
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Journal of business research : JBR
7
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
British journal of management : BJM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
California management review
1
Corporate reputation review : an international journal
1
European management journal
1
Insurance / Mathematics & economics
1
International studies of management and organization
1
Journal of banking & finance
1
Journal of marketing management : MM
1
Journal of risk finance : the convergence of financial products and insurance
1
Journal of the Academy of Marketing Science
1
Journal of vocational behavior
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The journal of product & brand management
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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The journal of services marketing
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
40
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1
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
2
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
5
Awareness, determinants and value of reputation risk management : empirical evidence from the banking and insurance industry
Heidinger, Dinah
;
Gatzert, Nadine
- In:
Journal of banking & finance
91
(
2018
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011963642
Saved in:
6
Modeling operational risk incorporating reputation risk : an integrated analysis for financial firms
Eckert, Christian
;
Gatzert, Nadine
- In:
Insurance / Mathematics & economics
72
(
2017
),
pp. 122-137
Persistent link: https://www.econbiz.de/10011694399
Saved in:
7
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
10
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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