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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Search: subject_exact:"Corporate image"
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Corporate reputation
27
Firmenimage
27
Brand architecture
17
Markenarchitektur
17
Corporate culture
16
Unternehmenskultur
16
Brand management
14
Markenführung
14
Marketing management
11
Marketingmanagement
11
Public relations
7
Öffentlichkeitsarbeit
7
Risikomanagement
5
Risk management
5
Corporate heritage
4
Corporate identity
4
Marketing
4
Reputation risk
4
Schweden
4
Sweden
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corporate marketing
4
China
3
Corporate branding
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Cultural heritage
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Economics department
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Kulturgüter
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Reputation
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Reputation risk management
3
Wirtschaftshochschule
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Case study
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Corporate Social Responsibility
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Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
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Corporate social responsibility
2
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Balmer, John M. T.
Gatzert, Nadine
Melewar, T. C.
41
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
8
Pollock, Timothy G.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
California management review
1
European management journal
1
Insurance / Mathematics & economics
1
International studies of management and organization
1
Journal of banking & finance
1
Journal of marketing management : MM
1
Journal of risk finance : the convergence of financial products and insurance
1
The journal of product & brand management
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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ECONIS (ZBW)
27
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
Awareness, determinants and value of reputation risk management : empirical evidence from the banking and insurance industry
Heidinger, Dinah
;
Gatzert, Nadine
- In:
Journal of banking & finance
91
(
2018
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011963642
Saved in:
4
Modeling operational risk incorporating reputation risk : an integrated analysis for financial firms
Eckert, Christian
;
Gatzert, Nadine
- In:
Insurance / Mathematics & economics
72
(
2017
),
pp. 122-137
Persistent link: https://www.econbiz.de/10011694399
Saved in:
5
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
Assessing the risks of insuring reputation risk
Gatzert, Nadine
;
Schmit, Joan Therese
;
Kolb, Andreas
- In:
The journal of risk and insurance : the journal of the …
83
(
2016
)
3
,
pp. 641-679
Persistent link: https://www.econbiz.de/10011561297
Saved in:
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