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~person:"Balmer, John M. T."
~person:"Hanley, Nick"
~person:"Rizzo, Ilde"
~subject:"Marketingmanagement"
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Balmer, John M. T.
Hanley, Nick
Rizzo, Ilde
Burghausen, Mario
3
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European journal of marketing : EJM
2
Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Heritage
branding orientation : the case of Ach. Brito and the dynamics between corporate and product
heritage
brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
Corporate
heritage
brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate
heritage
identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
4
Corporate
heritage
identity management and the multi-modal implementation of a corporate
heritage
identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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