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~person:"Balmer, John M. T."
~person:"Harvey, William S."
~person:"Wei, Jiuchang"
~subject:"Corporate social responsibility"
~subject:"Markenarchitektur"
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate reputation"
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Corporate social responsibility
Markenarchitektur
Corporate reputation
32
Firmenimage
32
Corporate culture
19
Unternehmenskultur
19
Brand architecture
17
Brand management
14
Markenführung
14
Marketing management
11
Marketingmanagement
11
Public relations
8
Reputation
8
Öffentlichkeitsarbeit
8
Stakeholder
6
Corporate Social Responsibility
5
Case study
4
Corporate heritage
4
Corporate identity
4
Economics department
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Marketing
4
Schweden
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Sweden
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Wirtschaftshochschule
4
corporate marketing
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China
3
Corporate branding
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Cultural heritage
3
Kulturgüter
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Qualitative research
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reputation
3
Betriebswirtschaftsstudium
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
Graduate business education
2
Großbritannien
2
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2
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Case study
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Balmer, John M. T.
Harvey, William S.
Wei, Jiuchang
Melewar, T. C.
12
Pérez, Andrea
8
Bang, Nguyen
6
Rodríguez del Bosque, Ignacio A.
6
Podnar, Klement
5
Abratt, Russell
4
Balmer, John M.T.
4
Bravo, Rafael
4
Burghausen, Mario
4
Chen, Weifeng
4
Hur, Won-Moo
4
Sharifah Faridah Syed Alwi
4
Berens, Guido A. J. M.
3
Bhattacharya, C. B.
3
Brammer, Stephen
3
Greyser, Stephen A.
3
Khojastehpour, Morteza
3
Kim, Sora
3
Kleyn, Nicola
3
Le Thanh Tiep
3
Lis, Bettina
3
Merrilees, Bill
3
Miller, Dale
3
Navare, Jyoti
3
Peloza, John
3
Plewa, Carolin
3
Pérez-Cornejo, Clara
3
Quevedo Puente, Esther de
3
Rindell, Anne
3
Schwaiger, Manfred
3
Sen, Sankar
3
Singh, Jaywant
3
Urde, Mats
3
Alvarado-Herrera, Alejandro
2
An Khoa Truong Nguyen
2
Anisimova, Tatiana
2
Antonetti, Paolo
2
Argandoña, Antonio
2
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European journal of marketing : EJM
5
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Corporate communications : an international journal
2
Asia Pacific journal of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Strategic management journal
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The journal of product & brand management
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ECONIS (ZBW)
20
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1
Local support for the corporate new investment project : the roles of corporate reputation, project's CSR behavior and residential income level
Li, Zhi
;
Wei, Jiuchang
;
Ge, Yue Gurt
- In:
Asia Pacific journal of management
40
(
2023
)
1
,
pp. 59-85
Persistent link: https://www.econbiz.de/10014228167
Saved in:
2
Well known or well liked? : the effects of corporate reputation on firm value at the onset of a corporate crisis
Wei, Jiuchang
;
Ouyang, Zhe
;
Chen, Haipeng
- In:
Strategic management journal
38
(
2017
)
10
,
pp. 2103-2120
Persistent link: https://www.econbiz.de/10011756271
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Managing corporate-government relationships in a multi-cultural setting : how political corporate social responsibility (PCSR) as a response to legitimacy pressures affects firm re...
Wei, Jiuchang
;
Liu, Tingting
;
Chavez, Daniel E.
;
Chen, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012289087
Saved in:
5
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
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