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~person:"Balmer, John M. T."
~person:"Harvey, William S."
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate reputation"
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Unternehmenskultur
Corporate reputation
51
Firmenimage
51
Corporate culture
28
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Marketing management
14
Marketingmanagement
14
Reputation
13
Public relations
11
Öffentlichkeitsarbeit
11
Corporate heritage
5
Marketing
5
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corporate marketing
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Unternehmensdienstleistung
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reputation
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Balmer, John M. T.
Harvey, William S.
Melewar, T. C.
20
Balmer, John M.T.
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Epure, Mircea
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Frandsen, Sanne
3
Gioia, Dennis A.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
Kitchen, Philip J.
3
Kleyn, Nicola
3
Morsing, Mette
3
Schmidt, Holger J.
3
Sharifah Faridah Syed Alwi
3
Stuart, Helen
3
Tourky, Marwa
3
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The journal of brand management : an international journal
5
Corporate communications : an international journal
4
European journal of marketing : EJM
4
Journal of business research : JBR
2
Asian business & management
1
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Corporate reputation review
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Human relations
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
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ECONIS (ZBW)
28
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1
Aligning employee and organizational values to build organizational reputation
Tourky, Marwa
;
Osman, Sharina
;
Harvey, William S.
- In:
Asian business & management
22
(
2023
)
4
,
pp. 1618-1648
Persistent link: https://www.econbiz.de/10014375234
Saved in:
2
Building internal reputation from organisational values
Harvey, William S.
;
Osman, Sharina
;
Tourky, Marwa
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012819716
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
Reputation and identity conflict in management consulting
Harvey, William S.
;
Morris, Timothy
;
Müller Santos, Milena
- In:
Human relations
70
(
2017
)
1
,
pp. 92-118
Persistent link: https://www.econbiz.de/10011628274
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
6
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
7
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
8
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
9
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
10
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
1
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