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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
~subject:"Cultural heritage"
~subject:"Reputation risk"
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Cultural heritage
Reputation risk
Corporate reputation
53
Firmenimage
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Corporate culture
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Unternehmenskultur
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Brand management
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Markenführung
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Brand architecture
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Marketing management
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Public relations
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Öffentlichkeitsarbeit
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Reputation
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Corporate heritage
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corporate marketing
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Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Gatzert, Nadine
4
Rindell, Anne
4
Chen, Weifeng
2
Eckert, Christian
2
Santos, Fernando Pinto
2
Bargenda, Angela
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Blömbeck, Anna
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Brunninge, Olof
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Burghausen, Mario
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Castellani, Paola
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Davies, Iain
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Foroudi, Mohammad Mahdi
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Guastella, Gianni
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Hartmann, Benjamin Julien
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Heidinger, Dinah
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Huete Alcocer, Nuria
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Hutt, Roger W.
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Lee, Zoe
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Maung, Min
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Journal of business strategy
2
European journal of marketing : EJM
1
The journal of brand management : an international journal
1
The journal of business strategy
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
4
Writings on the bathroom wall
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
Saved in:
5
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
6
Sacred cows and the known unknowns
Hirsch, Peter B.
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011595005
Saved in:
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